Vickie Sherman
PRESIDENT AND CEO
Marketing Doer Co.
Phone:
+1 916 213 4778
Email:
Hello! I'm Vickie.
I help companies get their best work into the world.
I turn complex challenges into simple plans and bring them to life.
I transform brand expression into profitable growth.
I'm available for speaking engagements,
a la carte business assessments, and marketing plans.
​
To get in touch, LET'S TALK.
EXPERIENCE
2021 - Present
SVP, Chief Marketing Officer
PACIFIC PREMIER BANK
In 2021, I joined Pacific Premier Bank as Chief Marketing Officer for the Bank, Pacific Premier Trust, and Commerce Escrow. Reporting to the President and Chief Operating Officer, I lead the marketing, communication, new customer procurement, and digital relationship management efforts for the publicly-held enterprise.
2018 - 2021
SVP, Director of Integrated Marketing
MECHANICS BANK
In 2019, Rabobank announced a merger with Mechanics Bank. I helped lead the marketing & communication integration work and define the target operating model for the larger organization. I was asked to stay and lead through three rounds of layoffs to help build the new organization.
2013 - 2018
Interim VP & Consultant
GOLDEN 1 CREDIT UNION & RABOBANK, N.A.
Led the marketing that helped increase assets from $7B to $13B, net income from $69M to$91M, members served from 700k to 1M, and the highest-ever brand health metrics. Critical in expanding the charter to all of California, employee comms, incident response, Golden 1 Center, team infrastructure, and two new ad campaigns.
2006 - 2013
Consultant & Director
INTERCAL, STEADFAST, & WALLRICH
I practiced synthesizing what businesses big and small should do vs. could do for many years. I quickly learned the value of data-driven strategy and authentic leadership. I developed new revenue sources via a la carte business assessments and marketing plans.
1996 - 2006
Assistant Director, Director, & Consultant
HOLLYWOOD & HIGHLAND, MACERICH, & FOREST CITY ENTERPRISES
Helped to grand open Hollywood & Highland, home to the Academy Awards. Saw the asset through its grand opening, three Oscar broadcasts, and ultimate disposition. Led the marketing for 8 properties and grand opened 6.
EDUCATION
2020
Bond & Equity Markets and Financial Regulation
Money Markets, Foreign Exchange, & The Time Value of Money
2019
Intelligent Marketing & Service for Banks
Journey Builder Campaigns
Marketing Automation Strategies
Sales Strategies for Retail Banking
2019
Certified Marketing Professional
Social Media Marketing
Content Marketing
NEW YORK INSTITUTE OF FINANCE
NYIF is a longstanding pillar in the business and finance world, with the heritage and Fortune 500 client base that are world-renowned. Founded by the NYSE, NYIF was designed to teach the fundamentals of a quickly evolving financial ecosystem.
SALESFORCE TRAILHEAD
For Business, helps with automating complex business processes, creating reports and dashboards, and training users on Salesforce. For teams, helps them stay efficient while keeping an eye on successes, customer relationships, and analytics training.
ASSOCIATION OF NATIONAL ADVERTISERS
Helping today's multi-faceted marketer with programs that combine comprehensive brand marketing strategy with customer-centric techniques and digital, data, and analytics training.
2018
Social Media Marketing
Inbound Marketing
Content Marketing
HUBSPOT ACADEMY
Comprehensive certifications covering the full inbound methodology, buyer personas, content strategy, content creation/ deployment, & the required modern-day marketing tool stack.
2010 - 2013
Master's of Business Administration Degree
UNIVERSITY OF CALIFORNIA DAVIS
GRADUATE SCHOOL OF MANAGEMENT
I was a Leadership Fellow, Class President, and Commencement Speaker. Not long after, I was the President of the Alumni Board. I currently sit on the Dean's Advisory Council.
1993 - 1996
Bachelor's Degree
UNIVERSITY OF CALIFORNIA SAN DIEGO
REVELLE COLLEGE
I was a Cognitive Science major, which aims understand decision-making and is the foundation for AI. Core classes were neurobiology, developmental psychology, and computer programming.
CLIENTS & EMPLOYERS
EXPERTISE
Integrated Marketing Plans
Brand Development & Management
Cross Selling & Demand Generation
Online & Offline Media Buying
Earned Media & Social Media
Budget Accountability & ROI